We always get so excited when a new product arrives. We are overjoyed when a new product comes in and works. Sometimes, so much hype surrounds a product and then it doesn't perform. Kerastase Age Premium is packaged in a pretty purple bottle, but as the saying goes, it's what inside that counts...

Women often complain about the aging process. Let's face it, no one likes getting older, but as stylists, we're here to help our clients age gracefully. Kerastase Age Premium nourishes, strengthens and protects mature hair and scalp by addressing 3 things: FIBRO-POROSITY, LOSS OF DENSITY, and DRY SCALP.

You must be asking yourself, what on earth is 'fibro-porosity'? Simply defined, it is an excessive fragileness found  in mature hair. If your hair is fibro-porous...

1. HAIR IS STRUCTURALLY WEAKENED,

2. HAIR IS MORE SENSITIVE TO RADIATION
The whitening of hair over time is due to a gradual reduction in melanin, the color pigment of the hair (so THAT'S how those pesky white hairs sprout up)! Melanin performs a protective role and absorbs some of the sun's UV radiation. White hair is therefore more sensitive when exposed to the sun. Exposure to UV rays causes the hair to become more fragile.

3. HAIR CAN BECOME DAMAGED, MORE FRAGILE AND LOOK DULL BECAUSE THE CUTICLE SCALES ERODE FASTER. 

Kerastase Bain Substantif, the shampoo, leaves the hair feeling light and revitalized.

Kerastase Age Premium works so well because of the innovative technology it uses--the Pro-Supplenium System (Calcium, Vitamin F, Ceramides, and UV Filters) and Hyaluronic Acid.

Masque Substantif will leave the hair feeling thicker while comforting the scalp. It contains hyaluronic acid,  HYALURONIC ACID = HYDRATION OF THE SCALP.

For the first time, Kerastase has incorporated Hyaluronic Acid into a hair product. Just as it works on the skin, Hyaluronic Acid helps to rebalance and hydrate the scalp. It preserves the hydration of scalp tissue, bringing additional comfort to the scalp's epidermis.

Result: The scalp is hydrated, nourished and soothed, regaining its original vitality.

EXCLUSIVE IN KERASTASE SALONS (i.e. New Leaf)
The 5 minute Age Renewal Treatment features Re-Substance. The treatment intensely conditions your hair leaving it feeling thicker, denser and noticeably younger.

All that is left to do is follow up with the Age Premium Bain Substantif and Masque at home! 

"You can't turn back the clock. But you can wind it up again."  ~Bonnie Prudden